How to Write Customer Personas

How to Write Customer Personas

Customer Personas are funny things. Like lots of professional documentation, and immediately filed under Forgotten. If imprecise or dated, they can restrict and mislead your people, everyone from PR, marketing, website developers, copywriters. What is a Customer...
Northern Ireland Twitter Hours

Northern Ireland Twitter Hours

There are a huge number of business-focused Twitter hours in Northern Ireland. Briefly, a Twitter hour is an online networking session organised at a specific time. Organisers post to get things going – sometimes there is a set topic or questions and answers, to...