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How to Write Customer Personas

Customer Personas are funny things. Like lots of professional documentation, and immediately filed under Forgotten. If imprecise or dated, they can restrict and mislead your people, everyone from PR, marketing, website developers, copywriters. What is a Customer...

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Words at Work

Did you know that May is Get Caught Reading Month? In honour of this great event, I want to highlight a few helpful business writing trends that impact everyone who writes in this context. I will link each thread to a relevant book review, so that you can read for...

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