by Dawn Baird | 10 May 17 | customer personas
Customer Personas are funny things. Like lots of professional documentation, and immediately filed under Forgotten. If imprecise or dated, they can restrict and mislead your people, everyone from PR, marketing, website developers, copywriters. What is a Customer...
by Dawn Baird | 04 Mar 13 | business, customer service
As an avid reader of Clients From Hell, and listener to others’ horror stories, I think I can safely say this list is a good starting point for knowing when it’s best to fire the client. When the Requirement is Urgent, but Responses Are Tardy...
by Allen Baird PhD | 05 Nov 12 | business, customer service, ethics
Beware. This Christmas you will be pressurised to purchase local produce. Resist the temptation as you would resist that third helping of Xmas pud. Resist, unless, that is… they provide a product you can’t get anywhere else they provide a product you...
by Dawn Baird | 09 Jul 12 | customer service
You could say I’m mad as heck, but that wouldn’t even begin to describe it. I research. I ask. I read. I listen. I choose. And, finally, I pay. And, you just keep dishing out the crap. I’m talking to you, Northern Ireland supplier. Here’s why...
by Dawn Baird | 25 Aug 11 | customer service
Hello restaurant owners. Look at your business. Now back to me. Now back at your business. Now back to me. Sadly, a professional is not running your restaurant. But, if you started doing the following things, it could look like it. Look down, now back...
by Dawn Baird | 01 Sep 10 | business, communication, customer service, ethics
As business people, we’re all used to reviews, testimonials and are aware of their power when displayed online or in print media. We proudly display them on our LinkedIn profiles, our website widgets, inside the cover of our books. However, how should we...
