How to Write Customer Personas

How to Write Customer Personas

Customer Personas are funny things. Like lots of professional documentation, and immediately filed under Forgotten. If imprecise or dated, they can restrict and mislead your people, everyone from PR, marketing, website developers, copywriters. What is a Customer...
When to Fire the Client

When to Fire the Client

As an avid reader of Clients From Hell, and listener to others’ horror stories, I think I can safely say this list is a good starting point for knowing when it’s best to fire the client. When the Requirement is Urgent, but Responses Are Tardy...
Don’t Buy Local

Don’t Buy Local

Beware.  This Christmas you will be pressurised to purchase local produce.  Resist the temptation as you would resist that third helping of Xmas pud.  Resist, unless, that is… they provide a product you can’t get anywhere else they provide a product you...